Brand Campaign Management

Your partner for influencer marketing in Africa.

We help brands across Africa, especially FMCG brands, reach consumers through strategic creator partnerships. From choosing creators to the final report, we manage every detail that turns an influencer plan into a campaign that delivers.

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8+Years of combined team experience in influencer marketing
6M+Organic reach on a single campaign
23Creators activated across our featured campaigns
156Content pieces delivered across our featured campaigns

What we do

End-to-end influencer campaign management.

We keep a large and growing creator database, and recommend the creators that best fit each campaign brief. It covers food, lifestyle, beauty, parenting, fashion, technology and other consumer categories.

Creator sourcing and vetting

We find creators whose audiences, content and engagement fit your brand.

Strategy and creator mix

We recommend the right mix of macro, micro and nano creators for your campaign goals.

Negotiation and contracting

We manage creator rates, deliverables, timelines and usage terms on your behalf.

Budget and coordination

We oversee budget allocations, track deliverables and keep the campaign on schedule.

Content and approvals

We coordinate drafts, revisions, approvals and publishing schedules.

Performance reporting

We combine every creator's results into one clear report on reach, impressions, views, engagement and your agreed KPIs.

We also connect brands with creators who produce high-quality UGC (user-generated content) for brand pages, websites and ads.

How we work

A clear process from brief to results.

It starts with a discovery call. You approve the strategy, the creators and the content, and we handle the rest.

  1. Align

    We define the campaign objectives, target audience, budget and how success will be measured.

  2. Source

    We find, vet and shortlist creators against your brief.

  3. Secure

    We negotiate rates, confirm deliverables and put agreements in writing.

  4. Execute

    We coordinate content, approvals, publishing schedules and delivery.

  5. Measure

    We consolidate the results, reconcile deliverables and budget, and share what we learned.

Our creator mix approach

The right creators for the right objectives.

We recommend a creator mix based on your objectives, target audience and budget, not follower count alone.

Macro creators

Build awareness at scale

Introduce products, support rebrands and reach large audiences through high-visibility partnerships.

Micro and nano creators

Build trust and connection

Reach targeted communities through relatable content, product storytelling and real conversations with their audiences.

Quality first

Vetting beyond follower count

We check audience relevance, engagement quality, content style, brand alignment and commercial fit before recommending anyone.

Case studies

Campaigns for leading household brands.

Millions of organic views before any paid ads, for a rebrand and a seasonal campaign.

Resuns Spices · Rebrand · 6 months

Simba Mbili

6M+Reach, without paid ads
5.6MViews, without paid ads
The challenge
Build awareness and visibility for Simba Mbili after its product rebrand, and reach more consumers through creator-led content.
Our approach
We managed the campaign end to end, sourcing macro creators with engagement rates above 1.5% and coordinating delivery across the agreed timeline.
Delivery
3 creators activated · 36 content pieces delivered. Visibility was then extended with paid amplification on TikTok and Instagram.

“We had never worked with influencers and didn’t know where to start. Wild Aura guided us through the entire process, handled the heavy lifting, and helped us achieve results beyond our expectations.”

Sachen Shah, Director, Resuns Spices (Simba Mbili)

Pwani Oil · Seasonal awareness · 2 months

Sawa and Ushindi

3MUnique reach
4.1MImpressions
2.3MViews, without paid ads
The challenge
Support seasonal awareness for Sawa Personal Care and Ushindi Homecare products through creator partnerships.
Our approach
We managed creator sourcing, budget allocation and rate negotiations on the brand's behalf, building a mix of macro, micro and nano creators.
Delivery
20 creators activated · 120 content pieces delivered. Visibility was then extended with paid amplification on TikTok and Instagram.

“Having Wild Aura manage creator partnerships across our different product lines has been a huge blessing for our internal marketing team. We can now focus more of our time and energy on strategic priorities, knowing that creator management is in capable hands.”

Ann Muhia, Digital Marketing Lead, Pwani Oil

Client references are available to shortlisted partners.

Who we work with

Brands ready to grow with creators.

Whether you're entering a new African market, launching a product, supporting a rebrand or building steady awareness, we plan and manage the creator partnerships that bring your campaign to life.

  • FMCG, food and beverage brands
  • Personal care, homecare and beauty brands
  • Restaurants, hospitality and travel
  • Fashion and lifestyle brands
  • Tech, fintech and telco products
  • International brands entering African markets

Planning your next campaign in Africa?

Let's build a creator campaign around your brand, your audience and your objectives.

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