Influencer marketing agency for Africa

Influencer marketing that's fair to creators and works for brands.

Wild Aura runs influencer campaigns for brands across Africa, from the first call to the final report, and manages a hand-picked roster of creators. Our principle is equity: creators are paid fairly, and brands get work they can measure.

8+Years of combined team experience in influencer marketing
6M+Organic reach on a single campaign
30+Brands our creators have worked with
3.6M+Combined followers across our roster

What we do

Two departments, one goal: fair deals on both sides.

For creators

Talent Management

We treat your content as a business. We find brand deals, negotiate fair rates, handle contracts and invoicing, and help you plan content and grow your personal brand.

  • Brand partnership sourcing and pitching
  • Rate setting and contract negotiation
  • Invoicing and payment follow-up
  • Content brainstorming and growth strategy
Representation for creators

For brands

Brand Campaign Management

New to influencer marketing? We run the whole campaign: strategy, creator sourcing, rate negotiation, contracts, content approval, creator payments and the final results report.

  • Campaign strategy built around your goals
  • Creator matching by niche and audience
  • Contracts, approvals and creator payments
  • Performance reporting after the campaign
Campaign management for brands

Equity in influencer marketing

Brands shouldn't take more than they pay for. Creators shouldn't have to guess their worth. We make sure both sides get a fair deal.

Influencer marketing in Africa is still new. Many brands don't know where to start, and many creators don't know how to price their work or read a contract. Wild Aura was founded in 2023 to close that gap.

Featured talent

Creators audiences already love.

Our roster covers food, comedy, family, beauty, fashion, travel and lifestyle across TikTok, Instagram and YouTube.

Adhis Jojo

Adhis Jojo

@adhisjojo

Kenya

1.4MFollowers

ComedyEntertainmentFamily

Stand-up comedian, actress, scriptwriter and corporate emcee who brings sharp, warm humour to brand content.

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The Tito Family

The Tito Family

@thetitofamily

Kenya

616KFollowers

FamilyLifestyle

Tito and Merlene share real family life, parenting tips and fun challenges with a fast-growing community of young parents.

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Njeri Waithira

Njeri Waithira

@njeriwaithira

Kenya

383KFollowers

FoodDIYLifestyle

Home cook sharing simple, healthy Kenyan recipes, from quick breakfasts to comforting dinners.

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Campaign results

Millions of organic views for leading household brands.

Simba Mbili · Resuns Spices

A rebrand that reached 6 million people

6M+Organic reach
5.6MOrganic views

A six-month, end-to-end campaign with macro creators, without paid ads.

Pwani Oil · Sawa and Ushindi

A seasonal push across two product lines

3MUnique reach
4.1MImpressions
2.3MOrganic views

A two-month campaign with a mix of macro, micro and nano creators.

Brands our creators have worked with

  • Coca-Cola
  • Maybelline New York
  • Java House
  • Naivas
  • Unga Limited
  • Simba Mbili
  • Rexona
  • Vim
  • Jogoo
  • Unga wa Dola
  • Kenpoly
  • EXE
  • Angel
  • Amana
  • Kilimohai Organic
  • Choice Meats
  • Greenspoon
  • Grain From Ukraine
  • Safaricom
  • TECNO
  • Oraimo
  • HFCB
  • On
  • Farmer's Choice
  • Mount Kenya Milk
  • Sawa
  • Ushindi
  • Pearl Rice
  • CIL Rice
  • Mos-Kill
  • Steam Energy Drink
  • QMP Quality Meat Packers
  • Kaluma

What people say

From the brands we work with.

“We had never worked with influencers and didn’t know where to start. Wild Aura guided us through the entire process, handled the heavy lifting, and helped us achieve results beyond our expectations.”
Sachen ShahDirector, Resuns Spices (Simba Mbili)
“Having Wild Aura manage creator partnerships across our different product lines has been a huge blessing for our internal marketing team. We can now focus more of our time and energy on strategic priorities, knowing that creator management is in capable hands.”
Ann MuhiaDigital Marketing Lead, Pwani Oil

Planning a campaign? Let's talk.

Book a short call. We'll discuss your goals, your budget and the creators who fit your brand.